History Of Energy Drinks

History of energy drinks
1960- The first drink made just for energy was created in Japan. It included niacin and taurine which are proven to boost energy and concentration.
1987- In Austria they discovered taurine from the amino acid in bulls. Which is where the name 'Red Bull' originated from. It then became popular in Europe.
1977- It was introduced to America, Energy drinks went up 61% in the year 2005, which made them become more popluar and creating variations of them.
Even though all the other energy drinks hit the market, Red Bull remains the most well known name.

Examples Of Brochures

Red Bull Brochure
http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=1&cad=rja&ved=0CC8QFjAA&url=http%3A%2F%2Fwww.bcbikerace.com%2Fmedia%2F5939%2Fredbull-sportsbrochure.pdf&ei=byv4UNe7GcOg0QWS0oHQBw&usg=AFQjCNGt5MxLmYYYwwd8uG9gZwR1qhySdA


Ed Hardy Brochure
http://mediabeast.co.uk/portfolio/ed-hardy-energy-drink-brochure

Energy Drinks Ingredients

Caffine, Taurine, Glucoronolactone, B Group vitamins, Sucrose and glucose

Target Audience Research

Questionnaire

1.How often do you drink energy drinks?

Everyday     

once a week    

less than 3 times a week

more than 3 times a week

once a month

never

2.What is your faveurite brand of energy drink?
Red Bull       

Monster     

Relentless    

Lucozade     

Mountain dew  

Rockstar  

3.How old are you?

_________________________________________

4.Which energy drink do you think is the best brand?

__________________________________________

5.Which energy already existing energy drink looks the most appealing?

___________________________________________

6.Which energy drink is more eye catching?
1
2
3

7.Which  one looks most appealing?
1
2
3

8.Would you buy any of these drinks?

_______________________________________

9.How much would you pay for an energy drink?

_______________________________________

Sketches

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